top of page

Checklist: How to choose the best survey tool for your needs

Choosing the right survey tool is crucial for gathering valuable insights and making informed decisions. So how do you choose the best survey tool? To make the process easier, we’ve put together a checklist of key aspects to consider when choosing the best platform for your needs.


Blue rectangle with the text "CHECKLIST" and a marked checkbox in white. Simple and organized design.

Ease of use

  • Is the platform easy to understand and use, even for beginners?

  • Are there intuitive features that save time, such as templates and AI support for creating surveys?


Security and GDPR compliance

  • Ensure that the platform stores data on secure servers within the EU (preferably in Sweden!).

  • Is the tool designed to comply with GDPR and protect the privacy of your participants?


Flexibility and functionality

  • Can the tool handle different types of surveys such as customer satisfaction, NPS, heart rate measurements, and employee feedback?

  • Are there features like magic import , integration with other systems , and dashboards for visual analysis?


Powerful analytics and reporting

  • Are there advanced analytics tools, such as AI-powered analysis and automated reports?

  • Can you visualize and share results in real time with graphs and charts?


Scalability and licensing model

  • Is the platform flexible enough to suit both small teams and large organizations?

  • Are there licenses with unlimited users, so that the entire organization can use the tool?


Support and training

  • Is there available and knowledgeable support to contact if needed? Is the support in Swedish? Are bots used - does it take time to get in touch with a "real" person?

  • Does the vendor offer training and resources to help you get started and maximize your use of the tool?


References and customer satisfaction

  • What other companies and organizations use the tool?

  • Are there examples of satisfied customers in your industry?


Price and long-term investment

  • Is the cost reasonable in relation to the features offered?

  • Is the tool a long-term solution that can grow with your needs?



Evaluating these points will help you choose a platform that not only meets your needs today, but also in the future. With a professional and powerful tool like esMaker, you get a complete solution that simplifies the entire process – from creation and distribution to analysis and reporting.


Want to know more about how esMaker can help your organization? Contact us today for a free demo and experience the difference for yourself!




bottom of page